RODEO BRAIN

For underwriting and payment partners

Merchant & Payments Overview

RODEO BRAIN by Cowboy CMO is a software-as-a-service (SaaS) platform and payment-services provider for rodeo committees, promoters, venues, and event partners. It provides event CRM, ticketing, guest checkout, gates, sponsors, vendors, volunteers, reporting, and payment-processing workflows.

Business headquarters

Rodeo Brain Headquarters: 411 East Callender St, Livingston, MT 59047

RODEO BRAIN by Cowboy CMO is a VTM Advertising, Marketing & Public Relations Company.

Status: The public site is a software presentation and local/simulator preview. Live payment processing is not enabled on this public site.

Merchant boundaryRODEO BRAIN provides SaaS and payment services only. Each Organizer or venue controls its event, ticket terms, customer relationship, and event decisions. RODEO BRAIN does not produce, host, or control the event. RODEO BRAIN is not automatically the merchant of record; merchant-of-record, settlement, and dispute roles are defined by the applicable payment and Organizer agreements.

What is sold

RODEO BRAIN sells SaaS access, implementation, and payment-processing services to rodeo committees, promoters, venues, and event partners. The Organizer or venue supplies the event, ticket inventory, customer-facing terms, and event decisions.

Who pays

Organizers and business partners purchase the SaaS and payment services. Ticket buyers pay through the configured RODEO BRAIN payment flow for the Organizer or venue. The applicable payment agreement defines merchant account, settlement account, merchant-of-record, and dispute responsibilities before live activation.

Payment flow

  1. Organizer publishes an event and its ticket/refund terms.
  2. Buyer submits payment through the approved provider checkout or tokenized flow.
  3. The provider authorizes and captures funds; RODEO BRAIN receives only the permitted transaction result.
  4. RODEO BRAIN records the authorized operational outcome and issues the configured ticket credential.
  5. The Organizer or venue makes event decisions, publishes its refund terms, authorizes and funds event refunds, and responds to customer disputes. RODEO BRAIN provides the SaaS and payment-service workflow and applies authorized actions under the applicable agreements.

Financial responsibilities

Pricing, service fees, provider fees, settlement timing, chargebacks, and payout rules are defined in the applicable Organizer or service agreement. No transaction volume, average ticket size, monthly volume, provider, or merchant-of-record claim is made here until confirmed by the business and provider.

Data boundary

RODEO BRAIN’s design does not store full payment-card numbers. Provider selection, tokenization, PCI responsibility allocation, dispute workflow, and live settlement controls require provider and counsel review before production use.

Refunds and disputes

See Cancellations, Postponements & Refunds. The Organizer or venue is responsible for the event, customer relationship, event terms, refund decisions, chargeback responses, and funding authorized refunds. RODEO BRAIN provides SaaS and payment services and follows the applicable payment and Organizer agreements; it does not produce or control the event or decide the Organizer’s customer remedy.

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