Rooted in Montana
RODEO BRAIN is a Montana-rooted team building practical operating tools for rodeos and events.
Our team includes Kelly Bonnell, Angie Brandon, and Jesse B. Lucero. Together, we bring fourth-, fifth-, and sixth-generation Montana family roots to the work. Our families homesteaded in the Clyde Park area, and that history gives us a deep respect for place, hard work, neighbors, and the responsibility that comes with building something people can count on.
Jesse moved here from Las Vegas, Nevada to enrich and contribute to Montana. That spirit is central to RODEO BRAIN: honor what is already strong, bring useful experience to the table, and help Montana communities keep building their future.
Kelly Bonnell brings 25 years of experience as an insurance and real-estate broker, serving both commercial and consumer clients. Her work spans the coverage decisions, property realities, negotiations, and long-term relationships that help businesses and families make confident decisions.
Angie Brandon is a business owner and former owner of a healthcare company. Her experience also includes media, cable television, and advertising—work that sharpened her ability to build trusted relationships, communicate clearly, and move a business from opportunity to execution.
Jesse B. Lucero brings experience across banking, public relations, mortgage, marketing, advertising, and real estate. In banking, he worked in auto lending for Nevada Federal Credit Union, closely alongside fraud-prevention work. He also worked with Wells Fargo Bank and U.S. Bank.
He spent many years as a sales manager for a mortgage brokerage and has provided marketing, advertising, and public-relations services across the title-insurance, mortgage, and real-estate industries. That work included supporting Fortune 200 companies. Today, he assists Montana Legions with marketing and advertising as they expand.
That perspective shapes RODEO BRAIN’s focus: protect our clients, protect their customers, and give the people running the operation a clearer, more trustworthy way to work.
The RODEO BRAIN crew
RODEO BRAIN is carried by people who understand both the arena and the back office. Our work blends Montana relationships with practical experience in operations, banking, marketing, public relations, and protecting the details that matter when the gates open.
Business development
Business owner and former healthcare-company owner with experience across media, cable television, and advertising. Connects the right people, priorities, and partnerships so a rodeo can move from idea to dependable plan.
Operations leadership
Brings 25 years as an insurance and real-estate broker serving commercial and consumer clients, plus calm structure to the moving parts—teams, timelines, vendors, and the handoffs that keep an event together.
Banking · PR · growth
Brings banking, fraud-prevention, mortgage, marketing, advertising, and public-relations experience to the mission of protecting clients and their customers.
We are here to serve Montana and keep expanding across rodeo and events. That means starting with the realities of local committees, venues, teams, sponsors, vendors, volunteers, and gate crews—then building tools that can travel wherever the next rodeo takes us.
Legacy is more than a name on a building. It is a system that helps the next generation lead with confidence; a record that preserves what was learned; a relationship protected through a busy season; and an opportunity made possible because the operation is finally clear.
RODEO BRAIN is our way of leaving that kind of legacy: practical technology, honest boundaries, and a stronger foundation for the people who will carry rodeo forward.
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Rodeo Brain Headquarters: 411 East Callender St, Livingston, MT 59047